Online Business Degrees in Marketing & Advertising |
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Pursuing a career in marketing? Accredited online universities and colleges like Capella University, AIU Online, Baker College, and Walden University offer undergraduate and graduate degree programs in marketing.
Online Marketing & Advertising Degree Programs
Because global competition has become so intense, it should come as no surprise that companies invest heavily in their marketing and promotion campaigns. Even well-established companies like Coca-Cola must spend lavishly if they want to continue attracting consumers. Coca-Cola spends almost $2 billion a year to maintain its dominant position in the beverage industry. Growth in the advertising industry is expected to be brisk over the next few years, according to the Bureau of Labor Statistics. The total number of jobs available to advertising, marketing, promotions, and public relations managers should grow by 12 percent by 2016. So how do you take advantage of the opportunities the future holds?
Marketing Career Training and Degree Programs
Although there are many different paths to marketing, securing an associate's degree is generally regarded as the bare minimum. That's because marketing has become such an interdisciplinary field, drawing on business, psychology, graphic design, statistics, science, and technology training. For long-term success, consider earning a bachelor degree or higher.
Master's degrees are becoming prerequisites for those with management aspirations. Programs should give you a grounding in the fundamentals of business, economics, and business law. Coursework in brand management, consumer behavior, and international marketing is standard. Those students focusing on marketing will spend time on strategy and consumer research. Those that specialize in advertising will study trends in mass communication and publishing. Most programs are beginning to offer classes in new forms of advertising, as the Internet is poised to become the dominant medium of communications.
A Brave New World of Advertising and Marketing
Although print media, television, and Hollywood are still major players in the marketing world, the Internet has become the leading medium for getting the word out. Not surprisingly, online marketing degree programs have flourished as a result. What better way to familiarize yourself with Internet technology than by securing your marketing degree through a Web-based school? E-commerce, Web copy, search engine optimization, and site design are becoming increasingly relevant in the world of marketing. By pursuing an online marketing degree, you can develop greater fluency in these areas. Never has it been so important to have the most current career training in this field.
Marketing Salaries: Crunching the Numbers
Earnings vary among management workers in marketing, advertising, and public relations. Those in marketing tend to make the most, with a median salary of $98,720 in 2006. These numbers also fluctuate by industry, with marketers in the computer industry topping the median wage scale at $119,540. Technology is one of the top-earning industries surveyed, and might offer the best return on your educational investment.
Pursue your Marketing & Advertising degree today.
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Full Sail University - Online
Westwood College isn’t your typical institution of higher learning. With our career-focused education, students can earn a bachelor’s degree in just three years and some associate degrees in as little as 20 months. Career-focused means students are immersed in career-related courses starting in their first term.* And with day, night and online schedules**, we can accommodate almost any lifestyle.
Learn more about programs at Westwood College - Online Campus.
A master of business administration degree can help you reach your highest potential in business. It?s truly a stepping stone to becoming a leader and decision maker. Westwood offers six MBA majors:
Global management
Marketing management
Financial management
Management
Information technology management
MBA students are taught and mentored by outstanding faculty instructors who are working professionals themselves. Their experience, insights and real-life case studies give you a superb, hands-on learning experience.
Our rewarding curriculum includes leadership courses; practical coursework such as writing business, marketing and advertising plans; and thought-provoking business ethics classes. And it all culminates with a capstone project to demonstrate your skills to prospective employers.
Dreaming of taking your career to the next level? Stop dreaming and take action.
Part-time option: Already have a college degree? Check out Westwood?s School of Professional Studies for busy people: Online. Flexible hours*.
Start building your future now ? with Westwood College, A Place Where You Can Succeed.?
*Online programs not available in all states, e.g. TX, MA, MN, and IL
Not all programs available at all campuses
Westwood College schools are accredited by either the Accrediting Commission of Career Schools and Colleges of Technology (ACCSCT) or the Accrediting Council for Independent Colleges and Schools (ACICS).
Westwood is also a candidate for accreditation with The Higher Learning Commission and an affiliate of the North Central Association (http://www.ncahlc.org/).
The U.S. Department of Education maintains a database of post-secondary institutions accreditations. To conduct a search of credentials by institution, go to http://ope.ed.gov/accreditation/.
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AIU Online
American InterContinental University Online's flexible curriculum allows you to study when and where it's most convenient. Earn your degree at an accelerated pace from an accredited school that is respected by employers.
Learn more about programs at AIU Online.
The AIU Online Bachelor's in Marketing curriculum is designed to provide students with the real-world education and experience necessary for a professional career in the fast-paced, ever-changing marketing industry, including careers in corporate marketing, advertising agencies, PR firms, sales departments and more. The program combines a core education in business with liberal arts studies, and then focuses on topics specific to business marketing in a corporate environment. The solid background in marketing concepts and business strategies is also an outstanding foundation for those wishing to continue their educations beyond a bachelor's degree by advancing into the AIU Online Marketing MBA program.
AIU Online's Marketing MBA features a dynamic, flexible curriculum that has been structured to adapt and keep current with emerging and changing marketing trends. Courses are designed to provide students with the knowledge, skills and experience-based education necessary to seek managerial positions in marketing, marketing management, research and strategic planning. The degree combines the management background of an executive MBA with specialized training in marketing. This accelerated, team-based Marketing MBA program can be completed in just 10 months.
American InterContinental University is accredited by The Higher Learning Commission and a member of the North Central Association. Additional information is available at 312-263-0456 or www.ncahigherlearningcommission.org.
Westwood College schools are accredited by either the Accrediting Commission of Career Schools and Colleges of Technology (ACCSCT) or the Accrediting Council for Independent Colleges and Schools (ACICS).
Westwood is also a candidate for accreditation with The Higher Learning Commission and an affiliate of the North Central Association (http://www.ncahlc.org/).
The U.S. Department of Education maintains a database of post-secondary institutions accreditations. To conduct a search of credentials by institution, go to http://ope.ed.gov/accreditation/.
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Colorado Technical University Online
Take your career to new heights with Colorado Tech Online! Since 1965, Colorado Technical University has helped thousands of students achieve success in business, management and technology careers. Learn more today.
Learn more about programs at Colorado Technical University Online.
The marketing concentration is a sound choice for business majors who are creative and like to be on the front line of product development. Graduates of this online bachelor's degree program can choose careers in sales and retail management, marketing research, advertising and promotion.
Colorado Technical University is accredited by The Higher Learning Commission and a member of the North Central Association. (For more information, visit the NCA Higher Learning Commission web site.)
Marketing managers need creative, analytical, and
leadership abilities to manage the marketing function of the
business enterprise. The Marketing Major addresses how to identify
customer needs, how to communicate information about products and
services to customers and potential customers, where to market and
how to price products and services, and how to respond to growing
demands in different countries and cultures. The marketing major
includes a foundational marketing course upon which further study
in the areas of buyer behavior, advertising, marketing research,
and international marketing is based.
Westwood College schools are accredited by either the Accrediting Commission of Career Schools and Colleges of Technology (ACCSCT) or the Accrediting Council for Independent Colleges and Schools (ACICS).
Westwood is also a candidate for accreditation with The Higher Learning Commission and an affiliate of the North Central Association (http://www.ncahlc.org/).
The U.S. Department of Education maintains a database of post-secondary institutions accreditations. To conduct a search of credentials by institution, go to http://ope.ed.gov/accreditation/.
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Strayer University
Get the right foundation for your future with a degree from Strayer University. Evening, weekend and online classes are all available to meet the needs of busy adults.
Learn more about programs at Strayer University.
Prepare for the marketing career you want, whether you're starting your own business or marketing the products and services of a major corporation.
Strayer University is accredited by the Middle States Commission on Higher Education
If you're a working professional with a bachelor's degree, consider honing your marketing skills with Strayer University's executive graduate certificate in marketing.
Today's globalized economy calls for more sophisticated and far-reaching marketing methods. Strayer's marketing MBA can help you learn the new terrain.
Courses and degree programs at University of Phoenix Online are available entirely online. The University of Phoenix Online is accredited by The Higher Learning Commission and a member of the North Central Association.
Marketing managers need creative, analytical, and
leadership abilities to manage the marketing function of the
business enterprise. The Marketing Major addresses how to identify
customer needs, how to communicate information about products and
services to customers and potential customers, where to market and
how to price products and services, and how to respond to growing
demands in different countries and cultures. The marketing major
includes a foundational marketing course upon which further study
in the areas of buyer behavior, advertising, marketing research,
and international marketing is based.
Westwood College schools are accredited by either the Accrediting Commission of Career Schools and Colleges of Technology (ACCSCT) or the Accrediting Council for Independent Colleges and Schools (ACICS).
Westwood is also a candidate for accreditation with The Higher Learning Commission and an affiliate of the North Central Association (http://www.ncahlc.org/).
The U.S. Department of Education maintains a database of post-secondary institutions accreditations. To conduct a search of credentials by institution, go to http://ope.ed.gov/accreditation/.
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Capella University
Capella University provides working adults the opportunity to earn online degrees in the fields of business management, health care, higher education, human capital management, information technology, mental health, P-12 education, and public safety. An accredited university, Capella delivers a challenging education to more than 23,000 students.
Learn more about programs at Capella University.
A marketing MBA will greatly increase your income potential and marketability in today's competitive job market. This professionally focused program prepares you for business management and corporate leadership. As a graduate of this program you will be qualified for high-level employment opportunities in marketing.
Capella University is accredited by The Higher Learning Commission and is a member of the North Central Association of Colleges and Schools (NCA), www.ncahlc.org
Marketing managers need creative, analytical, and
leadership abilities to manage the marketing function of the
business enterprise. The Marketing Major addresses how to identify
customer needs, how to communicate information about products and
services to customers and potential customers, where to market and
how to price products and services, and how to respond to growing
demands in different countries and cultures. The marketing major
includes a foundational marketing course upon which further study
in the areas of buyer behavior, advertising, marketing research,
and international marketing is based.
Westwood College schools are accredited by either the Accrediting Commission of Career Schools and Colleges of Technology (ACCSCT) or the Accrediting Council for Independent Colleges and Schools (ACICS).
Westwood is also a candidate for accreditation with The Higher Learning Commission and an affiliate of the North Central Association (http://www.ncahlc.org/).
The U.S. Department of Education maintains a database of post-secondary institutions accreditations. To conduct a search of credentials by institution, go to http://ope.ed.gov/accreditation/.
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Keiser University eCampus Online
Get into a career you love with an online degree from Keiser College. You'll receive the individual attention you deserve as well as access to career placement
Learn more about programs at Keiser University eCampus Online.
Program Description Coming Soon.
Keiser University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award certificates and degrees at the associate, baccalaureate, masters, and doctoral levels. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Keiser University.
Marketing managers need creative, analytical, and
leadership abilities to manage the marketing function of the
business enterprise. The Marketing Major addresses how to identify
customer needs, how to communicate information about products and
services to customers and potential customers, where to market and
how to price products and services, and how to respond to growing
demands in different countries and cultures. The marketing major
includes a foundational marketing course upon which further study
in the areas of buyer behavior, advertising, marketing research,
and international marketing is based.
Westwood College schools are accredited by either the Accrediting Commission of Career Schools and Colleges of Technology (ACCSCT) or the Accrediting Council for Independent Colleges and Schools (ACICS).
Westwood is also a candidate for accreditation with The Higher Learning Commission and an affiliate of the North Central Association (http://www.ncahlc.org/).
The U.S. Department of Education maintains a database of post-secondary institutions accreditations. To conduct a search of credentials by institution, go to http://ope.ed.gov/accreditation/.
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Jones International University Online
Earn a high quality degree in Business, IT, Education, or Communications. Jones International University® offers self-paced bachelor's and master's degrees tailored to your needs.
Learn more about programs at Jones International University Online.
The sales and marketing track offers an in-depth study of these overlapping sectors. Students in the program will not only build practical skills, but also develop an awareness of how interconnected these two areas are.
In this online BBA concentration, you'll study the overlap between sales and marketing, and learn the latest methods and techniques for both. The program emphasizes communication as a relationship between external and internal customers.
Jones International University is accredited by the Higher Learning Commission and a member of the North Central Association. The Higher Learning Commission is one of the six regional accreditating bodies in the United States and offers the highest form of accreditation available to a university. The Higher Learning Commission may be contacted at www.ncahigherlearningcommission.org or (800) 621-7440.
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