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Online Business Degrees in Marketing Management

Looking for a degree in marketing management, or looking to add to your career skills in marketing or management? Online degrees in marketing management from accredited universities and colleges like Bellevue University and Western Governors University.

Online Marketing Management Degree Programs

A degree in marketing management explores practical, real-world application of marketing principles--in other words, it is a marriage of business management with marketing. Marketing managers analyze target markets, analyze the effectiveness of various marketing and advertising campaigns, and often drive the development of new products, brands, and brand extensions. A marketing manager is typically more "numbers-oriented" and results-driven, than a marketer, who might be more involved more in the creative process. Marketing managers should be highly motivated, able to handle stress, possess solid communication skills, as well as a decisive mind-set. Marketing managers should also be able to establish relationships with their team, supervisors, and clients.

The marketing team works together to complete projects that persuade consumers to buy their products or services. It is the role of the marketing manager to develop the marketing strategy and bring together a team of creative individuals towards one common goal. Through marketing management studies, students learn how to lead other effectively, how to handle and lead team meetings, how to establish teams, and how to balance and blend the different approaches of team members.

First Hand Career Training with a Marketing Management Degree

A marketing management degree usually includes coursework that emphasizes advertising, market segmentation and strategy, brand and product development, sales management evaluation, marketing communications, pricing, promotion, distribution, market research, consumer behavior, and more. Some programs may include courses in electronic marketing or online marketing, as well as international marketing.

From creating budgets to managing expenses, presentation development to writing proposals, students in a marketing management program should become comfortable with all areas of organizational development. By completing assignments, giving presentations and using computer software to create budgets and spreadsheets, students receive real-life career training in marketing management programs. Marketing managers need to be able to make quick decisions, change the course of a project, and provide mentorship opportunities for other team members. Graduates learn valuable skills of leadership, presentation, public speaking, and financial management.

What a Marketing Management Degree Can Do for You

Whether in advertising, sales, public relations, marketing, or promotions, graduates of marketing management programs should find a growing job market. The Bureau of Labor Statistics estimates that job growth should increase by 12 percent through 2016. An increase in employment opportunities is expected due to competition both domestically and globally for products and services. The overall growth of advertising on television, radio, and online should also spur a greater demand for managerial positions.

Although job growth varies from field to field, those interested in the scientific and professional fields (i.e. computer systems) should expect a greater number of job opportunities. In addition to expected job growth, marketing managers also traditionally enjoy higher end salaries. In 2007, these careers earned the following median salaries:

Jobs for interior designers are expected to grow 19 percent from 2008 to 2016 and there will be strong competition for these positions. Median annual income for those who have worked in the industry for one to four years is approximately $35,197, while those who worked as interior designers averaged about $50,190 per year.


Pursue your Marketing Management degree today.

Westwood College - Online Campus

Westwood College isn’t your typical institution of higher learning. With our career-focused education, students can earn a bachelor’s degree in just three years and some associate degrees in as little as 20 months. Career-focused means students are immersed in career-related courses starting in their first term.* And with day, night and online schedules**, we can accommodate almost any lifestyle.

Learn more about programs at Westwood College - Online Campus.


Westwood College - Online Campus

Jones International University Online

Earn a high quality degree in Business, IT, Education, or Communications. Jones International University® offers self-paced bachelor's and master's degrees tailored to your needs.

Learn more about programs at Jones International University Online.


Jones International University Online

ITT Technical Institute - Online

Expand your business knowledge and skills by earning your MBA degree online from ITT Tech. It's where business and technology come together. Bachelor degree and associate degree programs in business are also available. Request more information today!

Learn more about programs at ITT Technical Institute - Online.


ITT Technical Institute - Online

New England College - Online

New England College was created in 1946 to serve the educational needs of service men and women after the Second World War. It pioneered the three-year baccalaureate degree that combined critical thinking from the arts and sciences with practical and professional education in business and engineering.

Learn more about programs at New England College - Online.


New England College - Online

Benedictine University

Benedictine University offers a liberal arts and professional education guided by Roman Catholic tradition. We prepare our students for a lifetime of leadership and responsible citizenry.

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Benedictine University

California InterContinental University -
Online

Advance your career with an online degree from California InterContinental University. Our accelerated distance-learning degree programs are both fast and flexible, enabling students to complete their degrees in one to three years.

Learn more about programs at California InterContinental University - Online.


California InterContinental University -Online

Rasmussen College Online

You deserve a better career and a better life. Rasmussen College in Minnesota can help you get both. Earn a career-track degree in Business, Child Care, Criminal Justice, or Healthcare. Our personalized classes focus on your needs.

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Rasmussen College Online
 

Western Governor's University

At Western Governors University, your competence - the knowledge and skills you possess - is the ultimate focus of every degree program.

Learn more about programs at Western Governor's University.


Western Governor's University
 

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