Online Business Degrees in Marketing Management
Looking for a degree in marketing management, or looking to add to your career skills in marketing or management? Online degrees in marketing management from accredited universities and colleges like Bellevue University and Western Governors University.
Online Marketing Management Degree Programs
A degree in marketing management explores practical, real-world application of marketing principles--in other words, it is a marriage of business management with marketing. Marketing managers analyze target markets, analyze the effectiveness of various marketing and advertising campaigns, and often drive the development of new products, brands, and brand extensions. A marketing manager is typically more "numbers-oriented" and results-driven, than a marketer, who might be more involved more in the creative process. Marketing managers should be highly motivated, able to handle stress, possess solid communication skills, as well as a decisive mind-set. Marketing managers should also be able to establish relationships with their team, supervisors, and clients.
The marketing team works together to complete projects that persuade consumers to buy their products or services. It is the role of the marketing manager to develop the marketing strategy and bring together a team of creative individuals towards one common goal. Through marketing management studies, students learn how to lead other effectively, how to handle and lead team meetings, how to establish teams, and how to balance and blend the different approaches of team members.
First Hand Career Training with a Marketing Management Degree
A marketing management degree usually includes coursework that emphasizes advertising, market segmentation and strategy, brand and product development, sales management evaluation, marketing communications, pricing, promotion, distribution, market research, consumer behavior, and more. Some programs may include courses in electronic marketing or online marketing, as well as international marketing.
From creating budgets to managing expenses, presentation development to writing proposals, students in a marketing management program should become comfortable with all areas of organizational development. By completing assignments, giving presentations and using computer software to create budgets and spreadsheets, students receive real-life career training in marketing management programs. Marketing managers need to be able to make quick decisions, change the course of a project, and provide mentorship opportunities for other team members. Graduates learn valuable skills of leadership, presentation, public speaking, and financial management.
What a Marketing Management Degree Can Do for You
Whether in advertising, sales, public relations, marketing, or promotions, graduates of marketing management programs should find a growing job market. The Bureau of Labor Statistics estimates that job growth should increase by 12 percent through 2016. An increase in employment opportunities is expected due to competition both domestically and globally for products and services. The overall growth of advertising on television, radio, and online should also spur a greater demand for managerial positions.
Although job growth varies from field to field, those interested in the scientific and professional fields (i.e. computer systems) should expect a greater number of job opportunities. In addition to expected job growth, marketing managers also traditionally enjoy higher end salaries. In 2007, these careers earned the following median salaries:
- Marketing managers: $113,400
- Sales managers: $106,790
- Advertising and promotions managers: $91,100
- Public relations managers: $97,170
Jobs for interior designers are expected to grow 19 percent from 2008 to 2016 and there will be strong competition for these positions. Median annual income for those who have worked in the industry for one to four years is approximately $35,197, while those who worked as interior designers averaged about $50,190 per year.
Pursue your Marketing Management degree today.
Westwood College - Online Campus
Westwood College isn’t your typical institution of higher learning. With our career-focused education, students can earn a bachelor’s degree in just three years and some associate degrees in as little as 20 months. Career-focused means students are immersed in career-related courses starting in their first term.* And with day, night and online schedules**, we can accommodate almost any lifestyle.
Learn more about programs at Westwood College - Online Campus.
A master of business administration degree can help you reach your highest potential in business. It?s truly a stepping stone to becoming a leader and decision maker. Westwood offers six MBA majors:
- E-business management
- Global management
- Marketing management
- Financial management
- Management
- Information technology management
MBA students are taught and mentored by outstanding faculty
instructors who are working professionals themselves. Their
experience, insights and real-life case studies give you a superb,
hands-on learning experience.
Our rewarding curriculum includes leadership courses; practical
coursework such as writing business, marketing and advertising
plans; and thought-provoking business ethics classes. And it all
culminates with a capstone project to demonstrate your skills to
prospective employers.
Dreaming of taking your career to the next level? Stop dreaming and take action.
Part-time option: Already have a college degree? Check out Westwood?s School of Professional Studies for busy people: Online. Flexible hours*.
Start building your future now ? with Westwood College, A Place Where You Can Succeed.?
*Online programs not available in all states, e.g. TX, MA, MN, and IL
Not all programs available at all campuses
Westwood College schools are accredited by either the Accrediting Commission of Career Schools and Colleges of Technology (ACCSCT) or the Accrediting Council for Independent Colleges and Schools (ACICS).
Westwood is also a candidate for accreditation with The Higher Learning Commission and an affiliate of the North Central Association (http://www.ncahlc.org/).
The U.S. Department of Education maintains a database of post-secondary institutions accreditations. To conduct a search of credentials by institution, go to http://ope.ed.gov/accreditation/.
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Jones International University Online
Earn a high quality degree in Business, IT, Education, or Communications. Jones International University® offers self-paced bachelor's and master's degrees tailored to your needs.
Learn more about programs at Jones International University Online.
In this online BBA concentration, you'll study the overlap between sales and marketing, and learn the latest methods and techniques for both. The program emphasizes communication as a relationship between external and internal customers.
Jones International University is accredited by the Higher Learning Commission and a member of the North Central Association. The Higher Learning Commission is one of the six regional accreditating bodies in the United States and offers the highest form of accreditation available to a university. The Higher Learning Commission may be contacted at www.ncahigherlearningcommission.org or (800) 621-7440.
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ITT Technical Institute - Online
Expand your business knowledge and skills by earning your MBA degree online from ITT Tech. It's where business and technology come together. Bachelor degree and associate degree programs in business are also available. Request more information today!
Learn more about programs at ITT Technical Institute - Online.
Program description coming soon.
Accrediting Council for Independent Colleges and Schools.
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New England College - Online
New England College was created in 1946 to serve the educational needs of service men and women after the Second World War. It pioneered the three-year baccalaureate degree that combined critical thinking from the arts and sciences with practical and professional education in business and engineering.
Learn more about programs at New England College - Online.
You know first hand how competitive the marketing industry is. With new media technologies, emerging issues and strategies, and competitors entering the market everyday, marketing executives need to stay abreast of the most cutting edge techniques to remain competitive. Thats why NEC developed the online Master of Science in Management/Marketing Management program for individuals like you, who want to augment their current education and experience, in order to stay ahead in an increasingly competitive market. The online MSMM program delves into such topics as Market Research, Customer Relationship Management, and Communications and Negotiation, to provide you with the knowledge base to lead your marketing team, run your own marketing consulting firm, or move into senior management. With our online master's program, you will gain the techniques, knowledge, and principles needed for success.
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Benedictine University
Benedictine University offers a liberal arts and professional education guided by Roman Catholic tradition. We prepare our students for a lifetime of leadership and responsible citizenry.
Learn more about programs at Benedictine University.
Learn how to create marketing strategies that are progressive and impactful by completing a marketing concentration with your management degree. From advertising to public relations, you?ll come away equipped with a broader view of the psychology behind, and the components of successfully bringing a product to market.
- Consumer Behavior
- Promotional Strategy
- International Marketing
- Marketing Research
Commission on Institutions of Higher Education of the North Central Association of Colleges and Schools
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California InterContinental University - Online
Advance your career with an online degree from California InterContinental University. Our accelerated distance-learning degree programs are both fast and flexible, enabling students to complete their degrees in one to three years.
Learn more about programs at California InterContinental University - Online.
Students pursing this Emphasis will learn about theories, practices, and ethics of leadership, risk management, global business management and marketing. Individuals with leadership inclination and quality and eager for a business venture will benefit from this Emphasis.
California InterContinental University's programs are accredited by the Accrediting Commission of the Distance Education and Training Council. The Accrediting Commission of DETC is listed by the U.S. Department of Education as a nationally recognized accrediting agency as well as a member of the Council for Higher Education Accreditation. The school has full institutional approval from the State of California Bureau for Private Postsecondary and Vocational Education to grant advanced degrees.
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Rasmussen College Online
You deserve a better career and a better life. Rasmussen College in Minnesota can help you get both. Earn a career-track degree in Business, Child Care, Criminal Justice, or Healthcare. Our personalized classes focus on your needs.
Learn more about programs at Rasmussen College Online.
Are you interested in breaking into the internet marketing field? We're here to help! Our program provides a solid business foundation along with introducing you to internet marketing. The search engine marketing field continues to expand rapidly and needs qualified professionals to meet the demand. Career opportunities for internet marketing graduates include internet sales and marketing Associate's, assistant web marketing manager, e-marketing coordinator, web analyst or internet marketing consultant.
Turn your gift for dealing with people into a rewarding career in sales and marketing! A degree in this area offers job opportunities in a variety of settings including retail, service, wholesale and more. Your coursework will include classes in sales techniques, sales applications, marketing, desktop publishing, management, computer applications, customer service and business communications.
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Western Governor's University
At Western Governors University, your competence - the knowledge and skills you possess - is the ultimate focus of every degree program.
Learn more about programs at Western Governor's University.
If you?re looking to start or advance your career in marketing, the Marketing Management program at WGU is an accredited and affordable education option. By preparing you in a wide variety of expertise, including strategic marketing, product management, promotion, pricing, distribution, sales, and more, this program will help you qualify for the career you want in marketing, sales, publicity or promotion. If you?re a self-motivated learner and can devote 15 to 20 hours a week to your studies, the WGU Marketing Management program is for you.
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