Online Business Degrees in Marketing Management
Online Marketing Management Degree Programs
In a free market economy, goods and services go nowhere without successful marketing strategies. The quality of a business's product is immaterial if no one knows about it. That's where marketing comes in. Marketing can include anything from traditional print advertising to community involvement, but the desired end result remains constant: to attract and retain consumers. At the helm of these efforts sits the marketing manager. Marketing managers possess excellent communication skills and often have a knack for creative presentation. They must assess the demand for a company's product and target potential clients; develop effective pricing strategies that maximize profit yet still appeal to customers; monitor product trends, and oversee development. This wide range of responsibility means that marketing managers are typically highly trained in marketing, business, and management techniques.
Marketing Management Career Training
The Bureau of Labor Statistics (BLS) notes that keen competition is expected for marketing management jobs, making formal education critical. Marketing managers must have a firm grasp of statistics and math, as well as extensive experience in the marketing field. Students seeking these high-level positions are advised to consult their school placement office about entry-level opportunities. While hiring managers in the field do not necessarily require a college degree in marketing management, this qualification is almost always preferred. Typical college degree programs in marketing management include courses in finance and accounting, pricing and development, and management techniques. Marketing management graduates use these courses to build on their existing communication, planning, and leadership skills. Aspiring marketing managers may attend four-year universities or pursue online business degrees.
Careers in Marketing Management
Career options abound for well-trained marketing managers, who may specialize in fields ranging from computer systems design to scientific or technical consulting, architectural or engineering services, and retail. Marketing managers can expect to work long, irregular hours, which are necessitated by the wide variety of issues they must address. Directors are often asked to handle problems in other departments as well, such as sales, product development, or advertising. Typical assignments for marketing managers include:
- Generating and reports for presentations
- Designing and/or overseeing the production of promotional materials such as flyers and catalogs
- Working with vendors and contractors
- Developing advertising campaigns
For those who are as creatively gifted as they are mathematically competent and relish the challenge of climbing the corporate ladder, marketing management may prove a highly rewarding career choice. The BLS reports that 165,000 workers held marketing management jobs in early 2008, earning median annual salaries of $113,400 (up over $10,000 since 2006). Moreover, marketing directors typically enjoy standard health benefits, paid vacations, stock options, and retirement plans.
Pursue your Marketing Management degree today.
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Westwood College - Online Campus
Westwood College isn’t your typical institution of higher learning. With our career-focused education, students can earn a bachelor’s degree in just three years and some associate degrees in as little as 20 months. Career-focused means students are immersed in career-related courses starting in their first term.* And with day, night and online schedules**, we can accommodate almost any lifestyle.
Learn more about programs at Westwood College - Online Campus
A master of business administration degree can help you reach your highest potential in business. It?s truly a stepping stone to becoming a leader and decision maker. Westwood offers six MBA majors:
Global management
Marketing management
Financial management
Management
Information technology management
MBA students are taught and mentored by outstanding faculty instructors who are working professionals themselves. Their experience, insights and real-life case studies give you a superb, hands-on learning experience.
Our rewarding curriculum includes leadership courses; practical coursework such as writing business, marketing and advertising plans; and thought-provoking business ethics classes. And it all culminates with a capstone project to demonstrate your skills to prospective employers.
Dreaming of taking your career to the next level? Stop dreaming and take action.
Part-time option: Already have a college degree? Check out Westwood?s School of Professional Studies for busy people: Online. Flexible hours*.
Start building your future now ? with Westwood College, A Place Where You Can Succeed.?
*Online programs not available in all states, e.g. TX, MA, MN, and IL
Not all programs available at all campuses
Westwood College schools are accredited by either the Accrediting Commission of Career Schools and Colleges of Technology (ACCSCT) or the Accrediting Council for Independent Colleges and Schools (ACICS).
Westwood is also a candidate for accreditation with The Higher Learning Commission and an affiliate of the North Central Association (http://www.ncahlc.org/).
The U.S. Department of Education maintains a database of post-secondary institutions accreditations. To conduct a search of credentials by institution, go to http://ope.ed.gov/accreditation/.
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Jones International University Online
Earn a high quality degree in Business, IT, Education, or Communications. Jones International University® offers self-paced bachelor's and master's degrees tailored to your needs.
Learn more about programs at Jones International University Online
In this online BBA concentration, you'll study the overlap between sales and marketing, and learn the latest methods and techniques for both. The program emphasizes communication as a relationship between external and internal customers.
Jones International University is accredited by the Higher Learning Commission and a member of the North Central Association. The Higher Learning Commission is one of the six regional accreditating bodies in the United States and offers the highest form of accreditation available to a university. The Higher Learning Commission may be contacted at www.ncahigherlearningcommission.org or (800) 621-7440.
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ITT Technical Institute - Online
Expand your business knowledge and skills by earning your MBA degree online from ITT Tech. It's where business and technology come together. Bachelor degree and associate degree programs in business are also available. Request more information today!
Learn more about programs at ITT Technical Institute - Online
Program description coming soon.
Accrediting Council for Independent Colleges and Schools.
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New England College - Online
New England College was created in 1946 to serve the educational needs of service men and women after the Second World War. It pioneered the three-year baccalaureate degree that combined critical thinking from the arts and sciences with practical and professional education in business and engineering.
Learn more about programs at New England College - Online
You know first hand how competitive the marketing industry is. With new media technologies, emerging issues and strategies, and competitors entering the market everyday, marketing executives need to stay abreast of the most cutting edge techniques to remain competitive. Thats why NEC developed the online Master of Science in Management/Marketing Management program for individuals like you, who want to augment their current education and experience, in order to stay ahead in an increasingly competitive market. The online MSMM program delves into such topics as Market Research, Customer Relationship Management, and Communications and Negotiation, to provide you with the knowledge base to lead your marketing team, run your own marketing consulting firm, or move into senior management. With our online master's program, you will gain the techniques, knowledge, and principles needed for success.
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California InterContinental University - Online
Advance your career with an online degree from California InterContinental University. Our accelerated distance-learning degree programs are both fast and flexible, enabling students to complete their degrees in one to three years.
Learn more about programs at California InterContinental University - Online
Students pursing this Emphasis will learn about theories, practices, and ethics of leadership, risk management, global business management and marketing. Individuals with leadership inclination and quality and eager for a business venture will benefit from this Emphasis.
California InterContinental University's programs are accredited by the Accrediting Commission of the Distance Education and Training Council. The Accrediting Commission of DETC is listed by the U.S. Department of Education as a nationally recognized accrediting agency as well as a member of the Council for Higher Education Accreditation. The school has full institutional approval from the State of California Bureau for Private Postsecondary and Vocational Education to grant advanced degrees.
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Rasmussen College Online
You deserve a better career and a better life. Rasmussen College in Minnesota can help you get both. Earn a career-track degree in Business, Child Care, Criminal Justice, or Healthcare. Our personalized classes focus on your needs.
Learn more about programs at Rasmussen College Online
Are you interested in breaking into the internet marketing field? We're here to help! Our program provides a solid business foundation along with introducing you to internet marketing. The search engine marketing field continues to expand rapidly and needs qualified professionals to meet the demand. Career opportunities for internet marketing graduates include internet sales and marketing Associate's, assistant web marketing manager, e-marketing coordinator, web analyst or internet marketing consultant.
Turn your gift for dealing with people into a rewarding career in sales and marketing! A degree in this area offers job opportunities in a variety of settings including retail, service, wholesale and more. Your coursework will include classes in sales techniques, sales applications, marketing, desktop publishing, management, computer applications, customer service and business communications.
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Western Governor's University
At Western Governors University, your competence - the knowledge and skills you possess - is the ultimate focus of every degree program.
Learn more about programs at Western Governor's University
If you?re looking to start or advance your career in marketing, the Marketing Management program at WGU is an accredited and affordable education option. By preparing you in a wide variety of expertise, including strategic marketing, product management, promotion, pricing, distribution, sales, and more, this program will help you qualify for the career you want in marketing, sales, publicity or promotion. If you?re a self-motivated learner and can devote 15 to 20 hours a week to your studies, the WGU Marketing Management program is for you.
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