Advertising Marketing & Public Relations Specialists
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Advertising, Marketing, Public Relations, and Sales Managers
Do you enjoy working under pressure? Consider a career in sales or marketing. Use the information below to discover what career opportunities are available in advertising and marketing; what it takes to be a public relations manager; and the training and education paths you can take.
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Advertising Marketing & Public Relations Specialists
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Advertising, Marketing, Public Relations, and Sales Managers
Do you enjoy working under pressure? Consider a career in sales or marketing. Use the information below to discover what career opportunities are available in advertising and marketing; what it takes to be a public relations manager; and the training and education paths you can take. |
Learn more in the career education information listed below:
- Job Description
- Employment
- Job Outlook
- Related Occupations
- Working Conditions
- Education, Training & Qualifications
- Salary Expectations
- Associations, Resources & Accreditation
Overview
- Employment is projected to increase rapidly, but competition for jobs is expected to be intense.
- College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities.
- High earnings, substantial travel, and long hours, including evenings and weekends, are common.
Job Description
The objective of any firm is to market and sell its products or services profitably. In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales, and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales, and public relations policies. Advertising, marketing, promotions, public relations, and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.
Managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers may serve as a liaison between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative, and media services departments. The account executive manages the account services department, assesses the need for advertising and, in advertising agencies, maintains the accounts of clients. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director, and their respective staffs. The media director oversees planning groups that select the communication media - for example, radio, television, newspapers, magazines, Internet, or outdoor signs - to disseminate the advertising.
Promotion managers supervise staffs of promotion specialists. They direct promotion programs combining advertising with purchase incentives to increase sales. In an effort to establish closer contact with purchasers - dealers, distributors, or consumers - promotion programs may involve direct mail, telemarketing, television or radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements or Web sites, in store displays or product endorsements, and special events. Purchase incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, and contests.
Marketing managers develop the firm's detailed marketing strategy. With the help of subordinates, including product development managers and market research managers, they determine the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets - for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy with an eye towards maximizing the firm's share of the market and its profits while ensuring that the firm's customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services and oversee product development. Marketing managers work with advertising and promotion managers to promote the firm's products and services and to attract potential users.
Public relations managers supervise public relations specialists. These managers direct publicity programs to a targeted public. They often specialize in a specific area, such as crisis management - or in a specific industry, such as healthcare. They use every available communication medium in their effort to maintain the support of the specific group upon whom their organization's success depends, such as consumers, stockholders, or the general public. For example, public relations managers may clarify or justify the firm's point of view on health or environmental issues to community or special interest groups.
Public relations managers also evaluate advertising and promotion programs for compatibility with public relations efforts and serve as the eyes and ears of top management. They observe social, economic, and political trends that might ultimately affect the firm and make recommendations to enhance the firm's image based on those trends.
Public relations managers may confer with labor relations managers to produce internal company communications - such as newsletters about employee-management relations - and with financial managers to produce company reports. They assist company executives in drafting speeches, arranging interviews, and maintaining other forms of public contact; oversee company archives; and respond to information requests. In addition, some handle special events such as sponsorship of races, parties introducing new products, or other activities the firm supports in order to gain public attention through the press without advertising directly.
Sales managers direct the firm's sales program. They assign sales territories, set goals, and establish training programs for the sales representatives. Managers advise the sales representatives on ways to improve their sales performance. In large, multiproduct firms, they oversee regional and local sales managers and their staffs. Sales managers maintain contact with dealers and distributors. They analyze sales statistics gathered by their staffs to determine sales potential and inventory requirements and monitor the preferences of customers. Such information is vital to develop products and maximize profits.
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Working Conditions
Advertising, marketing, promotions, public relations, and sales managers are provided with offices close to those of top managers. Long hours, including evenings and weekends, are common. Almost 38 percent of advertising, marketing, and public relations managers worked 50 hours or more a week in 2000. Working under pressure is unavoidable when schedules change and problems arise, but deadlines and goals must still be met.
Substantial travel may be involved. For example, attendance at meetings sponsored by associations or industries often is mandatory. Sales managers travel to national, regional, and local offices and to various dealers and distributors. Advertising and promotion managers may travel to meet with clients or representatives of communications media. At times, public relations managers travel to meet with special interest groups or government officials. Job transfers between headquarters and regional offices are common, particularly among sales managers.
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Employment
Advertising, marketing, promotions, public relations, and sales managers held about 707,000 jobs in 2000. The following tabulation shows the distribution of jobs by occupational specialty:
- Almost 1 out of 4 salaried accountants work for accounting, auditing, and bookkeeping firms.
- Approximately 3 out of 25 accountants or auditors were self-employed.
- Many accountants and auditors are unlicensed management accountants, internal auditors, or government accountants and auditors. However, a large number are licensed Certified Public Accountants.
These managers were found in virtually every industry. Sales managers held almost half of the jobs; most were employed in wholesale and retail trade, manufacturing, and services industries. Marketing managers held more than one-fourth of the jobs; services and manufacturing industries employed about two-thirds of marketing managers. Half of advertising and promotions managers worked in services industries, including advertising, computer and data processing, and engineering and management services. More than two-thirds of public relations managers were found in services industries, such as educational services, management and public relations, and social services.
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Education, Training & Qualifications
A wide range of educational backgrounds are suitable for entry into advertising, marketing, promotions, public relations, and sales managerial jobs, but many employers prefer those with experience in related occupations plus a broad liberal arts background. A bachelor's degree in sociology, psychology, literature, journalism, or philosophy, among other subjects, is acceptable. However, requirements vary, depending upon the particular job.
For marketing, sales, and promotion management positions, some employers prefer a bachelor's or master's degree in business administration with an emphasis on marketing. Courses in business law, economics, accounting, finance, mathematics, and statistics are advantageous. In highly technical industries, such as computer and electronics manufacturing, a bachelor's degree in engineering or science, combined with a master's degree in business administration, is preferred.
For advertising management positions, some employers prefer a bachelor's degree in advertising or journalism. A course of study should include marketing, consumer behavior, market research, sales, communication methods and technology, and visual arts - for example, art history and photography.
For public relations management positions, some employers prefer a bachelor's or master's degree in public relations or journalism. The applicant's curriculum should include courses in advertising, business administration, public affairs, public speaking, political science, and creative and technical writing.
For all these specialties, courses in management and completion of an internship while in school are highly recommended. Familiarity with word processing and database applications also is important for many positions. Computer skills are vital because interactive marketing, product promotion, and advertising on the Internet are increasingly common. The ability to communicate in a foreign language may open up employment opportunities in many rapidly growing niche markets around the country, especially in large cities and in areas with large Spanish-speaking populations.
Most advertising, marketing, promotions, public relations, and sales management positions are filled by promoting experienced staff or related professional or technical personnel. For example, many managers are former sales representatives, purchasing agents, buyers, product or brand specialists, advertising specialists, promotion specialists, and public relations specialists. In small firms, where the number of positions is limited, advancement to a management position usually comes slowly. In large firms, promotion may occur more quickly.
Although experience, ability, and leadership are emphasized for promotion, advancement can be accelerated by participation in management training programs conducted by many large firms. Many firms also provide their employees with continuing education opportunities, either in-house or at local colleges and universities, and encourage employee participation in seminars and conferences, often provided by professional societies. In collaboration with colleges and universities, numerous marketing and related associations sponsor national or local management training programs. Courses include brand and product management, international marketing, sales management evaluation, telemarketing and direct sales, interactive marketing, promotion, marketing communication, market research, organizational communication, and data processing systems procedures and management. Many firms pay all or part of the cost for those who successfully complete courses.
Some associations (listed under sources of additional information) offer certification programs for advertising, marketing, sales, and public relations managers. Certification - a sign of competence and achievement in this field - is particularly important in a competitive job market. While relatively few advertising, marketing, and public relations managers currently are certified, the number of managers who seek certification is expected to grow. For example, Sales and Marketing Executives International offers a management certification program based on education and job performance. The Public Relations Society of America offers an accreditation program for public relations practitioners based on years of experience and an examination.
Persons interested in becoming advertising, marketing, promotions, public relations, and sales managers should be mature, creative, highly motivated, resistant to stress, flexible, and decisive. The ability to communicate persuasively, both orally and in writing, with other managers, staff, and the public is vital. These managers also need tact, good judgment, and exceptional ability to establish and maintain effective personal relationships with supervisory and professional staff members and client firms.
Because of the importance and high visibility of their jobs, advertising, marketing, promotions, public relations, and sales managers often are prime candidates for advancement to the highest ranks. Well-trained, experienced, successful managers may be promoted to higher positions in their own, or other, firms. Some become top executives. Managers with extensive experience and sufficient capital may open their own businesses.
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Job Outlook
Advertising, marketing, promotions, public relations, and sales manager jobs are highly coveted and will be sought by other managers or highly experienced professional and technical personnel, resulting in keen competition. College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities. Those who have new media and interactive marketing skills will be particularly sought after.
Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase faster than the average for all occupations through 2010. Increasingly intense domestic and global competition in products and services offered to consumers should require greater marketing, promotional, and public relations efforts by managers. The number of management and public relations firms may experience particularly rapid growth as businesses increasingly hire contractors for these services instead of additional full-time staff.
Projected employment growth varies by industry. For example, employment of advertising, marketing, promotions, public relations, and sales managers is expected to grow much faster than average in most business services industries, such as computer and data processing, and in management and public relations firms, while little or no change is projected in manufacturing industries.
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Salary Expectations
Median annual earnings in 2000 for advertising and promotions managers were $53,360; marketing managers, $71,240; sales managers, $68,520; and public relations managers, $54,540. Earnings ranged from less than $27,840 for the lowest 10 percent of advertising and promotions managers, to more than $137,780 for the highest 10 percent of sales managers. Median annual earnings in the industries employing the largest numbers of advertising and promotions managers in 2000 were as follows:
- Computer and data processing services $79,970
- Advertising $58,890
Median annual earnings in the industries employing the largest numbers of marketing managers in 2000 were as follows:
- Computer and data processing services $85,750
- Advertising $72,590
- Management and public relations $70,170
Median annual earnings in the industries employing the largest numbers of sales managers in 2000 were as follows:
- Computer and data processing services $86,690
- Professional and commercial equipment $84,770
- New and used car dealers $80,680
- Hotels and motels $42,210
Median annual earnings in the industries employing the largest numbers of public relations managers in 2000 were as follows:
- Computer and data processing services $86,690
- Professional and commercial equipment $84,770
- New and used car dealers $80,680
- Hotels and motels $42,210
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Related Occupations
Advertising, marketing, promotions, public relations, and sales managers direct the sale of products and services offered by their firms and the communication of information about their firms' activities. Other workers involved with advertising, marketing, promotions, public relations, and sales include actors, producers, and directors; artists and related workers; demonstrators, product promoters, and models; economists and market and survey researchers; public relations specialists; sales representatives, wholesale and manufacturing; and writers and editors.
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Associations, Resources & Accreditation
For information about careers and certification in sales and marketing management, contact:
- Sales and Marketing Executives International
For information about careers in advertising management, contact:
- American Association of Advertising Agencies
Information about careers and certification in public relations management is available from:
- Public Relations Society of America
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Source:
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2002-03 Edition, Accountants and Auditors, on the Internet at http://www.bls.gov/oco/ocos001.htm
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Pursue your Business and Management major today…
Virginia College
Earn your associate's, bachelor's or master's degree from Virginia College. Our extensive programs are offered 100% online, so you can launch the career of your choice from the comfort of your own home.
Learn more about programs at Virginia College
Healthcare Reimbursement focuses on the fundamentals of medical office protocol with specialized training in the areas you will need for a job in this growing field. As a Virginia College student, you?ll be prepared for entry-level positions in the medical field related to reimbursement procedures. You?ll learn the fundamentals of medical office protocol and get specialized training in Current Procedural Terminology (CPT), International Classification of Diseases (ICD), and Health Care Financing Administration Common Procedural Coding System (HCPCS). You will also serve an externship for on-the-job training. You?ll be supervised by a physician, nurse, or health services professional and learn the billing and coding process from the working perspective.
What do Medical Office Administration graduates do?
Medical Office Administrators perform administrative duties in a medical office or clinic, reporting directly to an office manager, physician, or other health practitioner. You will help with communicating with patients and other providers, billing insurance companies, code physician diagnostic comments and orders, and more. This program is designed to teach you how to work closely with doctors to organize and monitor patient care services. In short, you will be a vital part of the health care team in a physician's office, a clinic, a hospital, a long–term care facility, or other medical office.
What classes will I take?
At Virginia College, you will only take courses that pertain to your success in the workforce. Do not worry if you are not already skilled in the areas below. That is why you are coming to school! We are experienced in giving students the training they need to become successful in their chosen careers.
You will have classes in:
Medical terminology
Medical law and ethics
Medical laboratory procedures
Medical records systems
Accounting
Business
Office automation
Customer service
In addition to training from instructors with real–world experience, you will also complete an externship in a physician's office, clinic or related health care facility under the supervision of a physician, nurse, or health services professional.
This online Bachelor of Science degree in Golf Course Management is designed to provide students with a diversified education in managing and operating a golf course, or other golf-related facilities. The program is designed for those who have completed the fundamentals in an associate degree program* and would like to add the skills and knowledge needed to give them a solid background in business and management. Students will gain critical thinking skills, management training, and leadership development. This comprehensive program provides graduates with the fundamental skills necessary to adapt to the golf management path they choose to follow.
Upon successful completion of this program, students should be able to
_ evaluate the golf management industry and career opportunities in the field;
_ establish and maintain high standards of personal and industry ethics at the pro shop;
_ conform to professional standards in personal appearance;
_ define concepts and procedures for purchasing, receiving, storage, and inventory of golf equipment and
supplies;
_ apply management principles to the food service industry and demonstrate leadership skills;
_ perform front of the house service functions and set and maintain service standards for various customers; and
_ describe the origin of various industry standards and their relationship to the history and cultural development of golf.
*Note: This program is offered in the online format but to qualify for admission, candidates must have completed an associate of applied business degree in golf complex operations and management comparable to the one offered by Golf Academy of America. Prospective students should speak with an Admissions Associate to determine acceptability of earned credits or degrees..
The online BS in Health Services Management program is designed for current and aspiring healthcare professionals. With this degree, you may qualify for jobs in hospitals, physicians' offices, ambulatory care centers, home health agencies, and more.
Virginia College is a senior college accredited by the Accrediting Council for Independent Colleges and Schools to award certificates, diplomas, associate's, bachelor's, and master's degrees. The Accrediting Council for Independent Colleges and Schools is listed as a nationally recognized accrediting agency by the United States Department of Education and is recognized by the Council for Higher Education Accreditation.
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Bryant & Stratton College - Online
Develop the skills you need to reach your goals at Bryant & Stratton College. We offer career-focused degrees in a number of today's fastest-growing fields. Study online or in small classes, and get a quality education that fits into your busy life.
Learn more about programs at Bryant & Stratton College - Online
The Bachelor of Science in Health Services Administration program is designed to prepare graduates for entry-level and assistant management positions in medical settings such as hospitals, clinics, nursing care facilities, doctors? offices, and insurance companies. Health services administrators are often responsible for creating and implementing policy and procedures, hiring and supervising staff, controlling finances, ordering supplies, and coordinating plans and activities with those of other health care managers.
The central focus of the program is to provide a comprehensive base in health-related knowledge and concepts and as well as the management of health services and facilities, with emphases on finance, legal aspects in healthcare, disaster planning and management, and information systems. The Bachelor of Science in Health Services Administration program prepares students to excel in decision-making skills, critical thinking, and small group communications.
Research opportunities and field experiences offer students insight into real-world applications of the information and skills they learn in class and help students prepare to successfully transition into a health care administration or management career.
The Medical Administrative Assistant program offers specialized training in modern medical office procedures. Graduates of the program are prepared for entry-level employment in private medical practices, outpatient departments, clinics, or government institutions. The program offers a foundation in keyboarding, document processing, and integrated office systems software programs with specialized training in medical billing, billing and coding, medical transcription, medical records, and modern medical office procedures. Graduates of this program will be able to apply coding, billing, records management, transcription and scheduling skills to administrative health care industry standards. Students study and practice the skills that will help them gain national billing certification from the American Billing Association (AMBA). Students can prepare for the national test through the Certified Medical Reimbursement Specialist (CMRS) boot camp that is offered along with this degree. Some typical jobs in the medical administrative assistant field include (national salary averages from salary.com): Medical Staff Coordinator ($38,193 - $50,389), Medical Transcription Supervisor ($43,656 - $55,317), Medical Records Administrator ($46,580 - $69,398).
The Medical Reimbursement and Coding (MRC) Program prepares students to sit for the national coding exams, or begin working in the coding and billing field. This unique program is formatted to specifically address, through core courses, a means to facilitate uniformity of terms, the structure and organization of the body systems, common disease processes, and common pharmacological treatments. The core courses provide students with a foundation on which they will complete the coding portion of this comprehensive program. After completing the mandatory core courses, students will have a choice of studying for Physician coding or Hospital/inpatient coding. While some coding professionals choose one type of coding based on their own interest and style, many coders are cross-credentialed and able to work in both arenas. The MRC Program prepares students with the information needed to choose one or both coding paths. Students will study and practice the skills that will help them gain national coding certification from either The American Health Information Management Association (AHIMA) or the American Academy of Professional Coders (AAPC). The comprehensive nature of the MRC Program fulfills all hourly criteria for both AHIMA and AAPC national certifying bodies. Students who successfully complete the MRC Program will be equipped to participate in the field of medical coding and reimbursement.
Bryant and Stratton College is accredited by the Commission on Higher Education of the Middle States Association of Colleges and Schools. This is a regional accrediting agency recognized by the U.S. Secretary of Education and the Commission on Recognition of Postsecondary Accreditation.
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Western Governor's University
At Western Governors University, your competence - the knowledge and skills you possess - is the ultimate focus of every degree program.
Learn more about programs at Western Governor's University
Become a unique asset in the world of health informatics and health information management. WGU?s B.S. in Health Informatics program combines concepts from healthcare, IT, and leadership practice to provide you with the knowledge and skills to become a valuable designer, developer, and manager of health information systems. This program is for experienced healthcare or IT professionals seeking an affordable bachelor?s degree and two IT certifications to work in this high-demand field.
This flexible, accredited program incorporates two IT certifications at an affordable cost: CompTIA A+ IT Technician and CIW Database Design Specialist (all certification fees are included in your tuition). This program has been designed to align with the American Health Information Management Association?s (AHIMA) curriculum competencies. You may be eligible to apply to sit for the AHIMA Registered Health Information Administrator (RHIA) credentialing exam upon completion of this program.
WGU is the recipient of the USDLA 21st Century Award for Best Practices in Distance Learning for 2008, awarded in recognition of our success in expanding access to higher education. WGU was also recognized by TIME Magazine as the ?best relatively cheap university you?ve never heard of? in the 11/13/08 issue of the periodical.
Enhance your personal status, boost your salary, and increase your job security with WGU?s B.S. in Nursing. This program is for actively working registered nurses (RNs) who hold an associate?s degree or diploma in nursing, possess healthcare industry experience, and can devote 15 to 20 hours per week to their studies.Based on National League of Nursing (NLN) competency standards, the B.S. in Nursing prepares you to become a higher level nurse in hospitals and other healthcare facilities. The program incorporates skills and knowledge beyond the clinical aspects of nursing, integrating patient education, health promotion, nursing roles and values, and technology, as well as healthcare systems and policies into the curriculum. This is a perfect program for RNs with associate?s degrees who want to advance their status and careers. WGU nursing programs are CCNE accredited.
This program is for actively working registered nurses (RNs) who hold a nursing bachelor?s degree (BSN), already possess healthcare industry experience, and can devote 15 to 20 hours per week to their studies.
The M.S. in Nursing?Education Specialization prepares you to become a nurse educator in schools, hospitals, and other healthcare facilities. The program equips you with high-level knowledge and skills while incorporating best practices in policy, organization, and financing; role development; research; advanced nursing practice; and nurse education. This is a perfect program for RNs with BSNs who want to become nurse educators. WGU programs are CCNE accredited.
This program is for actively working registered nurses (RNs) who hold a nursing bachelor?s degree (BSN), already possess healthcare industry experience, and can devote 15 to 20 hours per week to their studies.
The M.S. in Nursing?Leadership and Management Specialization prepares you to become a staff developer or health administrator in schools, hospitals, and other healthcare facilities. The program equips you with high-level knowledge and skills while incorporating best practices in policy, organization, and financing; role development; research; advanced nursing practice; and nurse leadership and management. This is a perfect program for RNs with BSNs who want to become nurse leaders or managers. WGU programs are CCNE accredited.
WGU?s M.S. in Nursing?Education (RN to MSN Option) is for registered nurses (RNs) who hold an associate?s degree, already possess nursing experience, and can devote 20 or more hours to their studies.
This direct RN to MSN option prepares you with bachelor?s- and graduate-level coursework to earn your master?s degree. The program equips you with the skills and knowledge needed to become an effective nurse educator in a variety of healthcare settings. You?ll develop best practices in nurse education, advanced nursing practice, healthcare policy, and the nursing sciences. This is a perfect program for RNs with associate?s degrees who want to become nurse educators.
WGU nursing programs are accredited by the Commission on Collegiate Nursing Education (CCNE).
WGU?s M.S. in Nursing?Leadership and Management (RN to MSN Option) is for registered nurses (RNs) who hold an associate?s degree, already possess nursing experience, and can devote 20 or more hours to their studies.
This direct RN to MSN option prepares you with bachelor?s- and graduate-level coursework to earn your master?s degree. The program equips you with the skills and knowledge needed to move into nursing management or administration. You?ll develop best practices in leadership and management, advanced nursing practice, healthcare policy, and the nursing sciences. This is a perfect program for RNs with associate?s degrees who want to become nurse leaders or managers.
WGU nursing programs are accredited by the Commission on Collegiate Nursing Education (CCNE).
This program is ideal for the self-motivated learner who already possesses healthcare industry experience, seeks in-depth knowledge in management and strategy, and can devote 15 to 20 hours per week to their studies.
The MBA ? Healthcare Management prepares you for mid-level to upper-level healthcare management positions. The program educates you in core business skills, essential industry knowledge, and advanced healthcare managerial expertise. A perfect program for the experienced healthcare administration professional who seeks a credible degree program and upward mobility.
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Strayer University
Get the right foundation for your future with a degree from Strayer University. Evening, weekend and online classes are all available to meet the needs of busy adults.
Learn more about programs at Strayer University
The Bachelor of Business Administration (BBA) prepares graduates for a wide range of managerial positions in business, government, and non-profit organizations. Business administration students acquire fundamental as well as practical and professional skills in all phases of business, including decision-making and problem-solving.
The BBA program offers area concentrations that enable students to tailor their degrees to their career and educational goals. Specializations are available in: Acquisition and Contract Management, Banking, E-Business, Finance, Hospitality and Tourism Management, Human Resource Management, Legal Studies, Management, Marketing, and Retail Management.
*Programs may vary by state and by campus.
Responds to the needs of current students and employers who are interested in a degree program that prepares students for middle to executive-level managerial positions in the health services industry. The Master of Health Services Administration program is designed to meet the needs of health care professionals and others who wish to obtain the knowledge and skills needed to assume mid-level and executive-level managerial positions in health services organizations. The program will allow these individuals to pursue graduate study without interrupting their careers, thereby avoiding significant opportunity cost.
RThe MBA program offers a broad-based education, with a choice of concentrations. The program features a curriculum that prepares adult students for the emerging knowledge economy while emphasizing the latest concepts, practices, and skills in today?s rapidly changing marketplace. It is designed for working professionals from a wide range of backgrounds who wish to advance or enhance their business careers.
This program offers specializations in the following areas: Accounting, Acquisition, Finance, Health Services Administration, Hospitality and Tourism Management, Human Resource Management, Information Systems Management, International Business, Management, Marketing, Professional Studies, Project Management, and Public Administration.
*Programs may vary by state and by campus
Strayer University is accredited by the Middle States Commission on Higher Education.
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